In addition, CLIMACOOL CHILL unique electrocardiography sole design is stronger Adidas Superstar White upgrade. Compared to before, it adds more flexible curved slot in the heel. This structure can reduce the overall weight of the shoe and bent it back by adding the holes, it can effect a 360-degree ventilation. Adidas emphasize shoes climate concept, aimed at CLIMACOOL 360 degrees ventilation technology through the movement of air to penetrate, formed around inside the shoes air circulation system. The fact proves the main reason to injure runners and because skin disease is the wet shoes. It is able to extend the physical limits of fifty percent of the time when the body temperature reduce from 37 degrees down to 36 degrees.

In the spring of 2012, SUPERNOVA GLIDE series have a comprehensive reform of the fourth generation of products, taking on an altogether new aspect design, it gains a huge promotion of the performance configuration. Through new technology and shock performance, comfort and wear-resistant performance continues to improve, Adidas Superstar Sale Adidas brings a new revolutionize experience for the runners, it makes the runners every step become the conquest of fun.? Use the aircraft landing gear functional theory, SUPERNOVA GLIDE FOUR can run in the horizontal plane for the buffer to be adjusted .

More than 2500 stores will be opened in small and medium-sized cities Adidas Superstar Gold until 2015 and reasonable priced products will be offered for market segment to meet the different consumption patterns of different cities. Adidas shop covered cities will be added from the present 550 to over 1400. According to the analysis of demographic data and marketing intelligence, Adidas divided the second and third tier markets of China into competition saturated market and opportunity existing market.But opponents' mistakes and mistakes that once made by themselves, are likely to happen again. Adidas must be careful that the same river won't be stepped into again.

The complexity and diversity of Chinese market is frustrating enough and any straightforward sweeping market position could be too Adidas Superstar Black And White shallow. An insider reminds that such as what we usually said, the second or third level of marketing concept, any sales person knows that opening a shop in a street of Dong Guan maybe better than opening a shop in Beijing's best palace.The task of channel reconstruction is still proceeding. In April 2011, Adidas set up western head office in Chengdu, which marked that Adidas completed the reconstruction of five large Chinese regions. We hope that future sales and marketing team could be more close to our channel clients and end-consumers.

Moreover, we will make efforts to seek for new markets for Adidas. We must increase the market share of Shamrock brand. It can enhance the confirmation of brand and increases Adidas's market share. NEO is one branch of Adidas and it is a new design. It mainly offers the products for the young men who are 14 to 19 years old. Its style is very suitable to the young. The price is about half of the Clover brand. Compared with the local sports brands, it is more expensive. Many young people like its products and are willing to buy them. So, Adidas wants to enter into the third and fourth market of China.Adidas Company must take a good marketing plan to get the third and forth market.

But Adidas Company will not lower the price and the Adidas Superstar Black And Gold products' grade. Adidas is a slap-up brand in the world. Like other trademarks, we will do some seasonal sales. However, our center strategy is not to lower the price of products. In order to expand the market share in these cities, we must sell the products with a suitable price in a suitable environment. Through the expansion of the third and fourth market, Adidas Company will get more interests from China. In these cities, we must strengthen the competitiveness of market through competitive products and pricing.The company plans to set about 2500 shops with POS machines in these cities.